Promotional Pens… Why?

What are promotional pens and why are they so effective?
With so much evidence around the impact of Promotional merchandise, promotional products, promotional items, promotional gifts… Whatever you want to call it, its a fact branded merchandise items are incredibly high-impact, low-cost items. Printed with a company logo, contact details or strap lines to help accentuate a marketing campaign or promote a brand, product or event.
But does it actually work?
Yes! Research carried out by BPMA have uncovered interesting stats revealing consumer attitudes towards branded merchandise and PAl (Promotional Products Association International) also published a survey on the whats, whys and hows of promotional merchandise, with
96% of the buyers quizzed revealing they considered branded products to be an effective form of advertising.
The most interesting revelation was that 56% of corporate gifts was promotional pens.

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